This is great. On Twitter @kpereira wrote "Old Spice did it again... SWAN DIVE!" and this was the brands response. So a guy with over 80,000 followers on Twitter, his very own well subscribed blog and dedicated TV show talks positively about the campaign. The brand respond by recording a nicely put together (and bespoke) video.
"Monicle smile"On top of that they created a whole series of videos in response to YouTube comments on their ads. All videos can be found here but I've included some of the better examples below. Old Spice really have nailed it with this campaign. Hats off.
RR
Nice
RRThis is lovely. Really nice idea. You get asked some Google Chrome specific questions and it's a race against time. I got 3:38. Play here: http://www.youtube.com/chromefastball
These are really nice.
ESPN have released their 2010 World Cup posters. Some of them are really awesome and others are just a bit weird. A lot of them rely on a pretty rubbish stereotypes like the half-Kangaroo Tim Cahill and the Ivory Coast guys riding elephants. I do like some of the detail though. England carrying the burden of 66' is a nice touch.